We took on the challenge no one else would and built a business around fresh.
For years, the skincare industry has spent billions extending the shelf life of products by months or even years. Has anyone asked why?
The truth about shelf life
Today most skincare products are formulated to last at least 30 months, that is 2.5 years or longer. This is a result of regulation that was meant to increase consumer transparency, but has in fact resulted in the opposite. Long shelf lives have become the industry standard, and a large share of research and development is still dedicated to enhancing product stability. But even with the help of new preservatives and additives, active ingredients cannot be protected against breakdown over time.
Numerous studies have shown that commonly used active agents, such as vitamins A, C and E, are unstable in cosmetic formulations. They start losing their beneficial properties in just a few months.
In the race to artificially extend shelf life, the ideal of freshness has all but been forgotten. This changes now!
Delivering freshness on time, every time
Freshness defines our reason for being and sets the bar for all aspects of the NUORI concept. From formulas and production to packaging and distribution, everything has been reimagined to optimize freshness of our products. Welcome to an industry rethink on freshness!
Premium protective packaging minimizes exposure to air, light and bacteria before and during use. This means every NUORI product you meet is at peak efficacy, guaranteed.
To ensure rapid time to market, NUORI products are freshly blended in small batches every 10 to 12 weeks at our professional production facilities in Denmark, packaged and promptly delivered to our retail partners across the world.
The freshness guarantee
We consider product freshness a genuine consumer right. And to signal our commitment to freshness, we mark all NUORI products with:
The batch number can always be found stamped on the front of our outer packaging and guarantees the optimum freshess and efficacy of your favorite NUORI products. We consider this stamp a powerful proof that NUORI products are the freshest on the market.
Our natural formulations remain potent and stable for nine months after blending. The expiry date provides an additional level of transparency and serves as a reminder for when to replace your NUORI product with a new, fresh one. The Expiry Date can be found stamped on the bottom of our bottles or on the top of our tubes.