There is natural, and then there is 100% natural.
And it makes all the difference.
So many skincare brands label themselves “natural”. But if you look closely at their ingredient lists, almost none of them actually live up to this claim. At NUORI, we only use ingredients of natural origin and when we add actives to our formulations, we only choose naturally occurring compounds, such as vitamins and amino acids.
This philosophy means our products are 100% natural and free from parabens, mineral oils and petrolatums, PEGs, PPGs, MEA, DEA and TEA, phthalates, silicones, and sulfates. This also means we don't use any synthetic preservatives, stabilizers, fillers, fragrances, or colorants. We would never compromise the purity of our formulations with synthetic and potentially harmful ingredients just to extend shelf life, produce a different texture, or to create a distinct color. For us, 100% natural means 100% purity.
And our ingredients work. They are filled with naturally occurring vitamins, essential fatty acids, and amino acids - and often provide better results than their synthetic counterparts, because the molecular structures have a closer affinity to healthy skin. Scientists and chemical engineers have thoroughly tested all ingredients and ensured the highest quality, safety, and efficacy. As an added benefit, our essential oils and plant extracts, enrich our formulations with pleasantly mild, natural scents.
Take a closer look at some of the carefully selected ingredients you will find in NUORIs formulations: